{
  "schema": "colorcombinations-collection/v1",
  "slug": "logo",
  "title": "Color Palettes for Logos",
  "tagline": "Combinations that hold at favicon scale and expand to full system.",
  "description": "A logo palette has different requirements than a web palette or a print palette: it must work in one color, two colors, and full color; it must hold at 16px and at billboard scale; it must survive against white, black, and competing backgrounds. The Wada combinations that make the best logo palettes are the ones with extreme contrast — the deep kon indigo against off-white kinari, the saturated kurenai crimson against ink black, the complex three-tone combinations that read as a single recognizable shape at small sizes. Every palette here has been chosen for structural reliability: the kind of combination a logo designer reaches for on the day they need it to work.",
  "keywords": [
    "logo color palette",
    "brand color palette for logos",
    "color schemes for logos",
    "logo design colors",
    "brand identity colors"
  ],
  "accentHex": "#1B2A4E",
  "paletteCount": 24,
  "palettes": [
    {
      "slug": "kurenai-kon",
      "title": "Crimson & Navy",
      "titleJa": "紅と紺",
      "dominantHue": "red",
      "moods": [
        "refined",
        "solemn",
        "bold"
      ],
      "colors": [
        "#9A2A2A",
        "#1B2A4E",
        "#F4EEE0"
      ],
      "url": "https://colorcombinations.org/palettes/kurenai-kon/",
      "api": "https://colorcombinations.org/api/palettes/kurenai-kon.json"
    },
    {
      "slug": "entan-sumi",
      "title": "Red Lead & Ink",
      "titleJa": "鉛丹と墨",
      "dominantHue": "red",
      "moods": [
        "bold",
        "solemn"
      ],
      "colors": [
        "#C8411D",
        "#1C1C1C",
        "#D4AF37"
      ],
      "url": "https://colorcombinations.org/palettes/entan-sumi/",
      "api": "https://colorcombinations.org/api/palettes/entan-sumi.json"
    },
    {
      "slug": "shu-kuro-kin",
      "title": "Vermillion, Black, Gold",
      "titleJa": "朱・黒・金",
      "dominantHue": "red",
      "moods": [
        "bold",
        "solemn"
      ],
      "colors": [
        "#C8352B",
        "#141414",
        "#D4AF37"
      ],
      "url": "https://colorcombinations.org/palettes/shu-kuro-kin/",
      "api": "https://colorcombinations.org/api/palettes/shu-kuro-kin.json"
    },
    {
      "slug": "moegi-sumi",
      "title": "Spring Green & Ink",
      "titleJa": "萌黄と墨",
      "dominantHue": "green",
      "moods": [
        "austere",
        "refined",
        "serene"
      ],
      "colors": [
        "#A7C957",
        "#1C1C1C",
        "#F8F4E9"
      ],
      "url": "https://colorcombinations.org/palettes/moegi-sumi/",
      "api": "https://colorcombinations.org/api/palettes/moegi-sumi.json"
    },
    {
      "slug": "gunjo-gofun",
      "title": "Ultramarine & Chalk White",
      "titleJa": "群青と胡粉",
      "dominantHue": "blue",
      "moods": [
        "solemn",
        "serene",
        "austere"
      ],
      "colors": [
        "#264A6B",
        "#F4EEE0",
        "#C5AC6B"
      ],
      "url": "https://colorcombinations.org/palettes/gunjo-gofun/",
      "api": "https://colorcombinations.org/api/palettes/gunjo-gofun.json"
    },
    {
      "slug": "kon-kinari",
      "title": "Deep Indigo & Cream",
      "titleJa": "紺と生成",
      "dominantHue": "blue",
      "moods": [
        "refined",
        "cool",
        "austere"
      ],
      "colors": [
        "#142747",
        "#F3EBDA",
        "#2B2B2B"
      ],
      "url": "https://colorcombinations.org/palettes/kon-kinari/",
      "api": "https://colorcombinations.org/api/palettes/kon-kinari.json"
    },
    {
      "slug": "kogecha-kinari",
      "title": "Scorched Brown & Unbleached",
      "titleJa": "焦茶と生成",
      "dominantHue": "brown",
      "moods": [
        "earthy",
        "austere",
        "refined"
      ],
      "colors": [
        "#3E2A1E",
        "#F3EBDA",
        "#8A6A47"
      ],
      "url": "https://colorcombinations.org/palettes/kogecha-kinari/",
      "api": "https://colorcombinations.org/api/palettes/kogecha-kinari.json"
    },
    {
      "slug": "asagi-shu",
      "title": "Pale Blue & Vermillion",
      "titleJa": "浅葱と朱",
      "dominantHue": "blue",
      "moods": [
        "bold",
        "solemn",
        "refined"
      ],
      "colors": [
        "#6B9BB0",
        "#D8453A",
        "#F4EEE0",
        "#2B2B2B"
      ],
      "url": "https://colorcombinations.org/palettes/asagi-shu/",
      "api": "https://colorcombinations.org/api/palettes/asagi-shu.json"
    },
    {
      "slug": "murasaki-gin",
      "title": "Royal Purple & Silver",
      "titleJa": "紫と銀",
      "dominantHue": "purple",
      "moods": [
        "refined",
        "solemn",
        "cool"
      ],
      "colors": [
        "#7A4E8F",
        "#BCBCBE",
        "#2B2B2B",
        "#F4EEE0"
      ],
      "url": "https://colorcombinations.org/palettes/murasaki-gin/",
      "api": "https://colorcombinations.org/api/palettes/murasaki-gin.json"
    },
    {
      "slug": "daidai-kon",
      "title": "Bitter Orange & Navy",
      "titleJa": "橙と紺",
      "dominantHue": "orange",
      "moods": [
        "bold",
        "warm",
        "playful"
      ],
      "colors": [
        "#F28C28",
        "#1B2A4E",
        "#F4EEE0"
      ],
      "url": "https://colorcombinations.org/palettes/daidai-kon/",
      "api": "https://colorcombinations.org/api/palettes/daidai-kon.json"
    },
    {
      "slug": "akane-tokiwa",
      "title": "Madder Red & Evergreen",
      "titleJa": "茜と常磐",
      "dominantHue": "red",
      "moods": [
        "earthy",
        "bold",
        "solemn"
      ],
      "colors": [
        "#B23B3B",
        "#344E3D",
        "#EAE1CC",
        "#2B2B2B"
      ],
      "url": "https://colorcombinations.org/palettes/akane-tokiwa/",
      "api": "https://colorcombinations.org/api/palettes/akane-tokiwa.json"
    },
    {
      "slug": "ruri-gofun",
      "title": "Lapis & Chalk",
      "titleJa": "瑠璃と胡粉",
      "dominantHue": "blue",
      "moods": [
        "solemn",
        "serene",
        "refined"
      ],
      "colors": [
        "#1E4B8A",
        "#F4EEE0",
        "#D4AF37"
      ],
      "url": "https://colorcombinations.org/palettes/ruri-gofun/",
      "api": "https://colorcombinations.org/api/palettes/ruri-gofun.json"
    },
    {
      "slug": "kikyo-sumi",
      "title": "Bellflower & Ink",
      "titleJa": "桔梗と墨",
      "dominantHue": "purple",
      "moods": [
        "solemn",
        "refined",
        "cool"
      ],
      "colors": [
        "#5B4B8A",
        "#1C1C1C",
        "#BCBCBE"
      ],
      "url": "https://colorcombinations.org/palettes/kikyo-sumi/",
      "api": "https://colorcombinations.org/api/palettes/kikyo-sumi.json"
    },
    {
      "slug": "sora-shu",
      "title": "Sky Blue & Vermillion",
      "titleJa": "空と朱",
      "dominantHue": "blue",
      "moods": [
        "bold",
        "cool",
        "playful"
      ],
      "colors": [
        "#7AB2D3",
        "#D8453A",
        "#F4EEE0"
      ],
      "url": "https://colorcombinations.org/palettes/sora-shu/",
      "api": "https://colorcombinations.org/api/palettes/sora-shu.json"
    },
    {
      "slug": "hanada-gin",
      "title": "Indigo Blue & Silver",
      "titleJa": "縹と銀",
      "dominantHue": "blue",
      "moods": [
        "refined",
        "cool",
        "solemn"
      ],
      "colors": [
        "#3C6E8F",
        "#BCBCBE",
        "#F8F4E9"
      ],
      "url": "https://colorcombinations.org/palettes/hanada-gin/",
      "api": "https://colorcombinations.org/api/palettes/hanada-gin.json"
    },
    {
      "slug": "enji-matsuba",
      "title": "Crimson Lake & Pine",
      "titleJa": "臙脂と松葉",
      "dominantHue": "red",
      "moods": [
        "bold",
        "solemn",
        "warm"
      ],
      "colors": [
        "#9E2B3D",
        "#3B5133",
        "#F8F4E9",
        "#D4AF37"
      ],
      "url": "https://colorcombinations.org/palettes/enji-matsuba/",
      "api": "https://colorcombinations.org/api/palettes/enji-matsuba.json"
    },
    {
      "slug": "edo-murasaki-nezumi",
      "title": "Edo Purple & Mouse Grey",
      "titleJa": "江戸紫と鼠",
      "dominantHue": "purple",
      "moods": [
        "refined",
        "cool",
        "bold"
      ],
      "colors": [
        "#5E4A8C",
        "#8A8A8A",
        "#1C1C1C",
        "#F8F4E9"
      ],
      "url": "https://colorcombinations.org/palettes/edo-murasaki-nezumi/",
      "api": "https://colorcombinations.org/api/palettes/edo-murasaki-nezumi.json"
    },
    {
      "slug": "wada-005-cossack-green-vandar-poel-s-blue",
      "title": "Cossack Green & Vandar Poel's Blue",
      "titleJa": null,
      "dominantHue": "green",
      "moods": [
        "solemn",
        "cool",
        "austere"
      ],
      "colors": [
        "#437742",
        "#064f6e"
      ],
      "url": "https://colorcombinations.org/palettes/wada-005-cossack-green-vandar-poel-s-blue/",
      "api": "https://colorcombinations.org/api/palettes/wada-005-cossack-green-vandar-poel-s-blue.json"
    },
    {
      "slug": "wada-024-sepia-veronia-purple",
      "title": "Sepia & Veronia Purple",
      "titleJa": null,
      "dominantHue": "yellow",
      "moods": [
        "solemn",
        "warm",
        "austere"
      ],
      "colors": [
        "#644b1e",
        "#8c4c62"
      ],
      "url": "https://colorcombinations.org/palettes/wada-024-sepia-veronia-purple/",
      "api": "https://colorcombinations.org/api/palettes/wada-024-sepia-veronia-purple.json"
    },
    {
      "slug": "wada-028-madder-brown-deep-indigo",
      "title": "Madder Brown & Deep Indigo",
      "titleJa": null,
      "dominantHue": "red",
      "moods": [
        "solemn",
        "warm",
        "austere"
      ],
      "colors": [
        "#762c19",
        "#051230"
      ],
      "url": "https://colorcombinations.org/palettes/wada-028-madder-brown-deep-indigo/",
      "api": "https://colorcombinations.org/api/palettes/wada-028-madder-brown-deep-indigo.json"
    },
    {
      "slug": "wada-033-raw-sienna-slate-color",
      "title": "Raw Sienna & Slate Color",
      "titleJa": null,
      "dominantHue": "orange",
      "moods": [
        "solemn",
        "warm",
        "austere"
      ],
      "colors": [
        "#bb7125",
        "#34454c"
      ],
      "url": "https://colorcombinations.org/palettes/wada-033-raw-sienna-slate-color/",
      "api": "https://colorcombinations.org/api/palettes/wada-033-raw-sienna-slate-color.json"
    },
    {
      "slug": "wada-037-brick-red-red-violet",
      "title": "Brick Red & Red Violet",
      "titleJa": null,
      "dominantHue": "red",
      "moods": [
        "solemn",
        "warm",
        "austere"
      ],
      "colors": [
        "#a84222",
        "#59256a"
      ],
      "url": "https://colorcombinations.org/palettes/wada-037-brick-red-red-violet/",
      "api": "https://colorcombinations.org/api/palettes/wada-037-brick-red-red-violet.json"
    },
    {
      "slug": "wada-038-diamine-green-deep-lyons-blue",
      "title": "Diamine Green & Deep Lyons Blue",
      "titleJa": null,
      "dominantHue": "green",
      "moods": [
        "solemn",
        "cool",
        "austere"
      ],
      "colors": [
        "#1a7444",
        "#1c4286"
      ],
      "url": "https://colorcombinations.org/palettes/wada-038-diamine-green-deep-lyons-blue/",
      "api": "https://colorcombinations.org/api/palettes/wada-038-diamine-green-deep-lyons-blue.json"
    },
    {
      "slug": "wada-046-orange-black",
      "title": "Orange & Black",
      "titleJa": null,
      "dominantHue": "orange",
      "moods": [
        "solemn",
        "warm",
        "austere"
      ],
      "colors": [
        "#f37420",
        "#111314"
      ],
      "url": "https://colorcombinations.org/palettes/wada-046-orange-black/",
      "api": "https://colorcombinations.org/api/palettes/wada-046-orange-black.json"
    }
  ],
  "urls": {
    "canonical": "https://colorcombinations.org/collections/logo/",
    "embed": "https://colorcombinations.org/embed/collection/logo/",
    "openGraph": "https://colorcombinations.org/og/collections/logo.svg",
    "api": "https://colorcombinations.org/api/collections/logo.json"
  },
  "license": "CC-BY-4.0 (attribution: colorcombinations.org)",
  "source": "Sanzo Wada, A Dictionary of Color Combinations (1933 · six volumes)"
}