About this combination
Daidai — the bitter orange used in New Year decoration — signals renewal and prosperity. Against kon, the deepest grade of indigo, it carries a merchant-class energy: confidence, generosity, success earned.
Where it works
- Sports branding with warmth
- Confident startup identities
- Food brands with bold flavor
Historical context
This palette is inspired by the tradition of Sanzo Wada's 1933 Dictionary of Color Combinations, which cataloged combinations drawn from centuries of Japanese cultural life. The specific colors here use traditional shikisai names that have been in the public domain for generations.