Collection · 24 palettes

Red Color Palettes

Crimson, vermilion, madder — the most historically loaded pigments in Japan.

Red is the most charged color in Japanese tradition. Kurenai (crimson) is the color of formal ceremony; entan (lead red) is the mineral pigment of ancient temples; akane (madder) is the organic dye worn by courtiers for a thousand years; shu (vermilion) is the lacquer of Shinto gates. Wada's catalog returns to red again and again because it is unavoidable — not aggressive, but authoritative. These palettes are for heritage brands, editorial mastheads, restaurant identities, and anywhere that needs conviction without cliché.

From the archive

Support the archive The full catalog, on your disk, as a thank-you.

  • All 378 palettes (348 Wada + 30 editorial) in five formats
  • Figma design tokens (W3C-spec JSON, drag into any file)
  • Tailwind v4 + v3 configs — drop into any project
  • CSS custom properties — every plate, one stylesheet
  • 378 museum SVG plates — print-ready at any size
  • Full JSON — colors, names, eras, moods, dominant hues
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