Collection · 24 palettes

Red Color Palettes

Crimson, vermilion, madder — the most historically loaded pigments in Japan.

Red is the most charged color in Japanese tradition. Kurenai (crimson) is the color of formal ceremony; entan (lead red) is the mineral pigment of ancient temples; akane (madder) is the organic dye worn by courtiers for a thousand years; shu (vermilion) is the lacquer of Shinto gates. Wada's catalog returns to red again and again because it is unavoidable — not aggressive, but authoritative. These palettes are for heritage brands, editorial mastheads, restaurant identities, and anywhere that needs conviction without cliché.

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From the archive

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  • All 378 palettes (348 Wada + 30 editorial) in five formats
  • Figma design tokens (W3C-spec JSON, drag into any file)
  • Tailwind v4 + v3 configs — drop into any project
  • CSS custom properties — every plate, one stylesheet
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  • Full JSON — colors, names, eras, moods, dominant hues
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