Heian era
Wisteria & Indigo— 藤と藍
The soft lavender of wisteria blossoms against deep indigo.
purple · 1 palette
藤
Wisteria purple
Fuji (藤) is a light, near-neutral purple tone. Its hex value is #B5A6C9 — that is
RGB 181, 166, 201, or HSL 266°, 24%, 72%.
Wisteria purple.
It holds 9.3:1 contrast against dark, so Fuji works best for body text, headings, and UI labels. (On white it scores 2.3:1; on black 9.3:1.)
Across Sanzo Wada's 1933 Dictionary of Color Combinations, Fuji appears in 1 combination — most often paired with Ai and Gofun.
From a standard colour wheel, Fuji anchors these four classic schemes. Each swatch is computed from its exact hue, so every hex is a real, usable pairing.
the hue directly opposite — the highest-contrast pairing, good for a single bold accent.
the two neighbours on the wheel — a calm, cohesive scheme that feels effortless.
two hues an even third of the wheel away — balanced and lively without clashing.
the two colours either side of the complement — the contrast of a complement, softened.
Fuji is a light, muted tone (HSL 266°, 24%, 72%), which makes it a soft background or a light accent. For text it passes WCAG AA for body text against a dark background (9.3:1) — safe for paragraphs, buttons and labels. When you do set type on it, use light lettering. Pair it with its complement (#BAC9A6) for a focal accent, or with its analogous neighbours (#A6A8C9 and #C7A6C9) for a quieter, harmonious feel.
Fuji appears in 1 combination from the archive.
From the archive
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