Edo era · bold · warm · playful

Bitter Orange & Navy 橙と紺

The sharp orange of the daidai citrus set off by deep indigo navy.

Daidai

#F28C28

Bitter orange

Kon

#1B2A4E

Deep indigo navy

胡粉

Gofun

#F4EEE0

Chalk white

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About this combination

Daidai — the bitter orange used in New Year decoration — signals renewal and prosperity. Against kon, the deepest grade of indigo, it carries a merchant-class energy: confidence, generosity, success earned.

Where it works

  • Sports branding with warmth
  • Confident startup identities
  • Food brands with bold flavor

Historical context

This palette is inspired by the tradition of Sanzo Wada's 1933 Dictionary of Color Combinations, which cataloged combinations drawn from centuries of Japanese cultural life. The specific colors here use traditional shikisai names that have been in the public domain for generations.

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<iframe src="https://colorcombinations.org/embed/daidai-kon/" width="320" height="80" frameborder="0" style="border-radius:6px;overflow:hidden;" title="Bitter Orange & Navy color palette — colorcombinations.org"></iframe>

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