Sora-iro is the clear, bright blue of a winter sky over the Kanto plain. Shu is the sacred vermillion of torii gates at Shinto shrines. Together they compose the exact visual of a New Year's shrine visit — expectation, prayer, cold air.
Where it works
Travel and tourism brands
Festival and event branding
Children and family products
Historical context
This palette is inspired by the tradition of Sanzo Wada's 1933
Dictionary of Color Combinations, which cataloged combinations
drawn from centuries of Japanese cultural life. The specific colors
here use traditional shikisai names that have been in the public
domain for generations.
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