Kaki-iro is the flushed orange of ripe persimmons drying under eaves. Kogecha is the near-black brown of scorched cedar planks. Together they recall the mountain villages of late autumn.
Where it works
Food and beverage packaging with craft positioning
Seasonal campaigns for autumn
Rustic interior design
Historical context
This palette is inspired by the tradition of Sanzo Wada's 1933
Dictionary of Color Combinations, which cataloged combinations
drawn from centuries of Japanese cultural life. The specific colors
here use traditional shikisai names that have been in the public
domain for generations.
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