Blue Color Palettes

Japanese blue runs deeper than any single shade. Sora (sky) is the pale blue of a clear morning. Asagi is the clear, shallow-water turquoise of the Edo era. Hanada is the first wash of indigo on unbleached cloth. Ruri is the blue of lapis lazuli imported on the Silk Road. Kon is the deepest indigo — almost navy — the color that Japanese textile tradition mastered centuries before European indigo imports. These palettes span the full range, from airy and cool to authoritative and deep. Perfect for finance, technology, healthcare, hospitality, and any identity that needs trust without coldness.