Heian era
Cherry Blossom & Young Bamboo— 桜と若竹
The softest pink of cherry blossoms set beside young bamboo green — spring, captured.
Collection · 6 palettes
Coquette Color Palettes
Pale rose, cream, and powder blue — the ribbon-soft palette of the coquette aesthetic.
Coquette color is the soft-feminine palette that took over fashion and TikTok in the early 2020s: pale rose, blush, cream, powder blue, and the occasional gold leaf for emphasis. Less saturated than 2010s 'girly,' more deliberate than minimalist nude — coquette is romanticism with intent. Wada's 1933 catalog of Japanese refinement is full of the source material: 'sakura' (桜) for the cherry-blossom blush, 'gofun' (胡粉 — chalk white) for the cream, 'mizu' (水 — water blue) for the powder blue, 'fuji' (藤 — wisteria) for the soft lilac, 'usubeni' (薄紅 — pale crimson) for the romantic accent. Reference material for fashion and beauty brands, bridal stationery, perfume packaging, lifestyle photography, ballet and cabaret design, and any project that should feel 'romantic, deliberate, soft-but-considered.'
From the archive
Support the archive The full catalog, on your disk, as a thank-you.
- All 378 palettes (348 Wada + 30 editorial) in five formats
- Figma design tokens (W3C-spec JSON, drag into any file)
- Tailwind v4 + v3 configs — drop into any project
- CSS custom properties — every plate, one stylesheet
- 378 museum SVG plates — print-ready at any size
- Full JSON — colors, names, eras, moods, dominant hues
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